In my Strategic Planning and Cases course at the University of Oregon School of Journalism and Communication, I had the opportunity to work with the Medford, Oregon Police Department. MPD had been facing a lot of negativity from citizens over an imposed utility fee to help build a new (and necessary) police facility. Me and a small group of my peers were given the task of researching the issue and coming up with a communication strategy to target key publics. 

While we did much of the work together, I specifically was in charge of writing the objectives, strategies and tactics, and designing the PowerPoint presentation.

 Click image to a view PDF of full report.

Click image to a view PDF of full report.

 Click to view PDF of presentation.

Click to view PDF of presentation.